Total makeover

Here’s a classic ‘before and after’ example – fitting, I think, for a business that does just that for its clients. This fitness studio had a gorgeous-looking website, but their copy was letting them down. A few tweaks, a bit of restructuring, and hey presto, far more readable copy that does the job of informing – and enticing – clients. (Would have been better to do design and copy together, but hey, you can’t have everything.)