Into the Blue

Médecins Sans Frontières [for Pareto Fundraising]
The idea of presenting Médecins Sans Frontières’ work with HIV/AIDS patients as a feature article was nothing short of inspired. This piece accompanied a fundraising letter to MSF donors and communicated the compelling need, and what MSF is doing about it, in an accessible way, mimicking the kind of article you might find in the features section of a weekend paper or magazine.