Perfect match

Feature article [IR Magazine for Cross Border Publishing]
Once you’ve nailed the opening para of an article, the rest should flow naturally. (Providing you’ve got some good comments from the ‘talent’, that is.) In this instance, once the analogy of an arranged marriage presented itself, and since the IR people from both sides were more than willing to talk, writing about the merger of mining giants BHP and Billiton was a doddle. And, we like to think, a good read.

Article online:
http://www.thecrossbordergroup.com/ir_archive/pages/619/January+2002.stm?article_id=9779